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OPHELIA / LUXURY JEWELRY, LONDON
DELIVERABLES: Brand Identity / Note Card / Gift Bag / Gift Boxes / Gift Card
VIBE: Luxury / Trendy / Unordinary / Editorial
OXSAM Passion Project
Based in London, Ophelia is the premiere jewelry hot spot for the rich and famous. Basing their identity in being something other than the ordinary, we chose a font that could stand the test of time while also subverting expectations of what a luxury jeweler should be. Layered on top of pink-hued photography and a muted color palette, this branding breathes life into a stuffy industry.
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