The magic business has been historically male, but Elizabeth Messick "the Siren of Magic" is working to change that by creating safe and welcoming spaces in Los Angeles for female magicians to thrive. 

The logo is stylized and clean, inspired by mid century modern scripts seen in luxury hotels, swanky poolside parties and stunning roadside signs. It's been coupled with a color palette that takes a soft and colorful approach to modernizing vintage color combos of a sun-soaked old Hollywood.